The Marketing and Creative Strategy undergraduate degree curriculum combines knowledge of marketing, design, and communication to train professionals who are capable of creating unique, creative business-based strategies. Objective
To train ethical, competitive professionals in the development of Comprehensive Marketing Communication strategies based on the knowledge of the market that organizations demand. These professionals are oriented to problem solving with a creative focus. They are skillful in the use of technological tools and advanced digital platforms. Additionally, they are capable of understanding the language of business and graphic design to create messages with high visual impact aimed at specific audiences. They are effective leaders in strategic creative projects. Student learning results
- Prepare marketing and business proposals in a well-planned, structured, justified way for their appropriate implementation in companies and institutions.
- Develop and implement business-based strategic messages that satisfy the organization’s communication needs.
- Work with interdisciplinary teams in the research, communication, and design areas to create market-appropriate solutions.