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The Bachelor of Animation and Digital Effects academic program develops professional competencies that enable students to design and provide innovative solutions derived from an excellent understanding of the needs of the clients to promote the creation of intellectual property.
Objective
To shape professionals specialized in the analysis, design, use, and application of updated techniques and practices for the design and development of computer animation and digital effects and the implementation of interactive computerized technology.
The students will develop dynamic digital content of high artistic quality that is optimized for user interaction by means of programmable electronic devices and promotes immersion into pleasant environments.
Enrollment Profile
The candidates who enroll in this program enjoy technology and reading. They are also interested in fine arts, creativity, and are open to change. They want to master English and have a tendency for constant self-improvement, an interest in experimentation, the desire to develop their interactive and communication skills, and a desire for developing spatial and scientific reasoning. They are also curious, persistent, patient, imaginative, honest, and enjoy helping others.
Graduation Profile
Upon completion of their undergraduate degree, the students will have the following knowledge, skills, and attitudes:
Knowledge of:
- Visual narration.
- Create and develop visual stories using digital technology.
- Identify the experience of entertainment and understand how the language of the cameras and movies affect the narration.
- Draw convincing poses, expressions, design of characters, outlines and narrations, in two and three dimensions.
Animation:
- Understand and apply the principles of animation, including cycles of long walks and races, characters, synchronization of sound with speech of the character, scenarios and environments, shrinking and stretching, superimposing and continuity, lines of action, silhouettes, sense of time, continuous and frame by frame animation, lighting, motion, sound, integration, and interacting.
- Know about the styles of animation, including cartoon, realistic, hyper realistic (video games), experimental, and organic.
- Design characters and be skilled to add motion and interaction between objects in motion. Design related resources and environments.
Games:
- Know about the basic theory of game design, considering entertainment and fun as their main themes; they must consider its animation as well.
- Explore current and future technology: consoles, image processing engines and platforms, and assess their advantages and limitations.
- Know about and apply techniques related with game design.
- Know about special effects based on systems of particles and fog, as well as their limitations.
Modeling:
- Create models properly using forms, proportion, distribution of weights, anatomy, expressions, gestures, and facial expressions.
- Model different surfaces and textures.
- Design and develop joints for motions of structures in an animation.
- Create libraries with high-quality materials to be used as reference in production.
Skills for:
- Oral and written communication.
- Communication in a second language.
- Internationalization.
- Technological assessment.
- Use of specialized software for digital production.
- Interdisciplinary work.
- Team work: leadership, negotiation, empathy, agreement coordination, and management.
- Professionalism and professional planning: searching for information and research, innovation, analysis, synthesis, problem solving, and working under pressure.
Attitudes:
- Adaptation and willingness to change; transforming; persistence and tenacity; tolerance.
- Community service; social responsibility; ethics in their professional performance.
- Critical assessment of their work; leadership; critical thought; creativity and independence; focused on results; self-learning; decision making.
Each UDEM curriculum is made up of two blocks of courses:
Professional studies, these are the specialized, professional courses that make each degree plan unique.
General studies, these are the courses that provide a general and interdisciplinary overview.
CREDIT SUMMARY MANDATORY
AREA CREDITS General studies
36
Professional studies
246
Total mandatory credits
282 ELECTIVE
AREA CREDITS General studies
18 Elective courses for professional concentration
18 Elective courses in other disciplines
12 Total elective credits
48 TOTAL CREDITS
330
| CREDIT SUMMARY | ||
| MANDATORY | AREA | CREDITS |
| General studies | 36 | |
| Professional studies | 246 | |
| Total mandatory credits | 282 | |
| ELECTIVE | AREA | CREDITS |
| General studies | 18 | |
| Elective courses for professional concentration | 18 | |
| Elective courses in other disciplines | 12 | |
| Total elective credits | 48 | |
| TOTAL CREDITS | 330 | |
Bachelors of Animation and Digital effects (LAED) are prepared to work in a broad field of work, since the industries dedicated to information technology, advertising, entertainment and fun, and education all demand experts in production of interactive digital contents.
The graduates can also work as independent creators and as entrepreneurs in their own businesses.

Elizabeth Gutiérrez
de la Garza
LAED Academic Program Director
elizabeth.gutierrez@udem.edu.mx
Building 6, office 6321
T. (81) 8215-1261
01 800-801-UDEM ext. 1261

Elizabeth Gutiérrez

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