The Bachelor of Fine Arts is a unique program offered by the UDEM. Our professors are advisors of national collections, artists whose works have been displayed in the most important galleries, and authors of cutting edge books and study materials. We utilize the best equipment and have the necessary spaces to develop the profession to its top potential. We also host, the Xavier Moyssén Collection with its bibliography specialized in Mexican art, and an agreement with the professional workshop of Jorge Elizondo.

Starting in 2012, the most brilliant, progressive, and creative art students will have the opportunity of training in the new Roberto Garza Sada Center (CRGS), a space devoted to creative ideas and artistic expression, which will gather and develop the best creative talent in Latin America.

Objective

To shape professionals able to understand, analyze, interpret, manipulate, produce, and process images, in both traditional and digital media, in order to influence the field of art. Our graduates are trained present innovative proposals that contribute to the cultural growth of society within the global framework.

 

Enrollment Profile

The students who enroll in this program have a passion for innovation, a creative spirit, an interest in culture, a gift for the development of new ideas, and the ability to observe and analyze.  

Graduation Profile

Upon completion of their undergraduate degree, the students will have the following knowledge, skills, and attitudes:

Knowledge of: 

• The different stages and styles of art production. 
• The major artists and trends developed throughout the history of art. 
• The theory and criteria to assess an artistic work. 
• The traditional and digital media of art production. 
• The concepts and terms to prepare an artistic proposal. 
• The diversity of cultural groups in the global society. 
• The communication processes within professional organizations. 
• The basic processes of management and economy. 
• The political processes and marketing. 
• The current national and international problems.

Skills for: 

• Oral and written communication. 
• Handling the traditional art media: painting, graphic, sculpture. 
• Producing a visual artwork: photography, video. 
• Handling the new artistic media: installation, performance. 
• Producing art using digital media. 
• Preparing essays and writings intended to promote art. 
• Communication in a second language. 
• Using specialized software for image production. 
• Research and information retrieval. 
• Interdisciplinary work. 
• Team work.

Attitudes: 

• Adaptation to change. 
• Ethical in the performance of their profession. 
• Committed to community service and social responsibility. 
• Critical assessment of their work. 
• Leadership. 
• Critical thought. 
• Creativity and independence. 
• Focused on results.

Each UDEM curriculum is made up of two blocks of courses:

• Professional studies, these are the specialized, professional courses that make each degree plan unique.
• General studies, these are the courses that provide a general and interdisciplinary overview.

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CREDIT SUMMARY
MANDATORY	AREA	CREDITS
	General studies	36
	Professional studies	246
	Total mandatory credits	282
ELECTIVE	AREA	CREDITS
	General studies	18
	Elective courses for professional concentration	18
	Elective courses in other disciplines	12
	Total elective credits	48
TOTAL CREDITS		330

Bachelors of Graphic Design (LDG) are prepared to work in various business areas, such as design, image, promotion, advertising, product development, marketing, communication, digital media, Web sites management, and other areas involving ideas, messages, and communication processes.

In an independent manner, our graduates can create their own design studios to focus on the areas of image and brand name development, advertising, promotion, digital design, photographic design, multimedia design and development, Web design and development, color consultancy, and visual communication strategies.

Some of the outstanding projects carried out by students from different semesters in the graphic design undergraduate degree program are shown below.

 

	Nueva identidad gráfica para productos de una empresa vinícola en el valle de Parras, Coahuila Rediseño de la imagen de los productos Monteviña y San Lorenzo, con el fin de que tanto su imagen como el producto proyecten el mismo nivel de calidad, compitiendo a la vez con su segmento de mercado. Autores: Cynthia González, Laura Orezza, Regina Maldnado y Karla Cruz Asesor: Teresa Treviño
	Sinergia audiovisual, ¿hasta dónde puede llegar un diseñador? Creación de un video musical animado que vaya acorde con la propuesta musical de un grupo alternativo de rock y así demostrar cómo el diseñador gráfico tiene una amplia gama de áras de ejecución, como lo es en el ámbito de los videos musicales. Autores: Hisa Martínez, Juan C. Chacón, Nelly Martínez y Rogelio Vargas Asesor: Teresa Treviño
	Campaña gráfica para inducir a los padres de familia el fomento a la lectura de sus hijos Creación de una propuesta para lograr que los padres de familia reconozcan la importancia del fomento a la lectura en los niños, así como sus mejores prácticas, utilizando herramientas básicas del diseño gráfico, apoyado de la investigación de otras disciplinas. Autores: Miguel A. Martínez, Ma. fernanda Pérez, Yessid Rodríguez, María del Mar Reyes y Pedro Magaña Asesor: Teresa Treviño

Marco Vinicio

Garrido Félix

LDG Academic Program Director

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marco.vinicio.garrido@udem.edu.mx

Building 6, office 6316

 

T. (81) 8215-1276

01 800-801-UDEM ext. 1276