Objective

To shape professionals with the theoretical and practical knowledge to produce, manage, and lead highly significant projects within a framework of the highest standards of global quality and sustainability for both private and governmental tourism organizations.

Enrollment Profile

The students who enroll in this program have a developed ability for analysis, critical thinking, and innovation. They are social responsible and committed to maintaining and improving their society. They have a positive attitude towards change and a strong drive for decision making. They are able to adapt to international cultural situations and respect the integrity and values of other cultures. Above all, they are interesting in developing the national tourist activity.

Graduation Profile

Upon completion of their undergraduate degree, our students have the theoretical and practical knowledge to manage and design strategic and marketing plans to increase the competitiveness of the private and governmental tourism organizations.

They excel in the work place because of their ethical and humanist formation, their proactive leadership style in problem solving and decision-making, and their commitment to sustainable development and quality in service.

The students will also master the following knowledge, skills, and attitudes:

Knowledge of: 

• Management of tourism-related businesses. 
• Market research and consumer analysis. 
• Marketing of tourism services. 
• Sales and negotiation strategies. 
• Economic and financial analysis. 
• Assessment of investment projects. 
• Gastronomy and culinary culture. 
• Information and communication technologies for the tourism businesses. 
• Cultural heritage. 
• Legal aspects of tourism. 
• Tourism planning. 
• Launching socially sustainable businesses. 
• Strategies to increase competitiveness of national and multi-national tourism businesses.

Skills: 

• Adaptation to different cultures. 
• Establishing links between the different people in tourism. 
• Innovation in the customer service processes. 
• Communication in a second/third language. 
• Organizing and leading tourism service teams. 
• Innovation in managing and operating tourist service with high standards of international quality. 
• Oral and written communication in both English and Spanish. 
• Use of information technologies for tourism management. 
• Locating and analyzing information for decision-making. 
• Organizing and realizing tourism events, conventions, conferences, and tours.

Attitudes: 

• Community service promoting tourism in the country and abroad. 
• Social responsibility for sustainable tourism. 
• Ethics in their professional practice. 
• Leadership. 
• Proactive, flexible, and innovating. 
• Adaptation to change and to new multicultural settings. 
• Critical assessment of their work. 
• Critical thought.

Each UDEM curriculum is made up of two blocks of courses:

• Professional studies, these are the specialized, professional courses that make each degree plan unique.
• General studies, these are the courses that provide a general and interdisciplinary overview.  

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CREDIT SUMMARY
MANDATORY	AREA	CREDITS
	General studies	54
	Professional studies	246
	Total mandatory credits	300
ELECTIVE	AREA	CREDITS
	General studies	N/A
	Elective courses for professional concentration	18
	Elective courses in other disciplines	12
	Total elective credits	30
TOTAL CREDITS		330

Bachelors of International Tourism (LTI) are prepared to work in: 

• Businesses in the hotel, food and beverage sector. 
• Travel agencies. 
• Airlines. 
• Corporations for tourism promotion. 
• Cruises. 
• The marketing of tourism goods and services. 
• The organization of events and conferences. 
• Museums. 
• Tourism consulting businesses. 
• Natural parks. 
• Tourism governmental offices.

Blanca Alejandra Camargo

Ortega

LTU Academic Program Director

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blanca.alejandra.camargo@udem.edu.mx

Building 5, office 5204

 

T. (81) 8215-1198

01 800-801-UDEM ext. 1198