The Business Administration Master's Degree Program prepares middle and senior level executives capable of successfully recognizing, designing, and taking advantage of business opportunities while defining, implementing, and fulfilling corporate strategies and objectives.

Graduates from this program will be able to work in a sustainable manner to increase business and organizational productivity and profitability, as well as to suggest innovative business solutions that impact society in a positive way.

According to "Expansion" magazine's 2010 ranking, our Graduate Program is among the top 9 MBA programs in Mexico.

Objective

To train executives in recognizing, leading, and succesfully managing global business opportunities, and in offering innovative and efficient solutions to managerial and social problems.

Graduates from the Business Administration Master's Degree Program:

• Suggest strategies focused on solving complex problems.
• Employ management, analysis and effective decision-making with an ethical sense.
• Manage and optimize the financial, technological, and human capital to help achieve their corporation's mission and objectives.
• Work with individuals whose country, vision, and traditions are different from their own to enhance their aptitude in global business.

Enrollment Profile

• Is a graduate with working experience
• Is adaptable to intercultural environments
• Has a positive attitude towards change and learning
• Makes good judgments and possesses common sense
• Is socially committed

Graduation Profile

Knowledge:

• Management
• Accounting
• Economy
• Finance
• Quantitative Methods
• Organizational behavior and culture
• Understanding of distinct business envirnments

Skills:

• Decision-making
• Leadership
• Quantitative skills
• Using computers as tools in decision making and problem evaluation
• Bilingual oral and written communication
• Teamwork
• Negotiation
• Able to identify, analyze, synthesize, and interpret information
• Organizational sensitivity and creativity

Attitudes:

• Initiative
• Improvement
• Objectivity and independent judgment
• Continuous academic updating
• Proactive to change
• Ethical and socially responsible

Business Administration Master's Degree Program

1st trimester	2nd trimester	3rd trimester	4th trimester	5th trimester	6th trimester
Quantitative Methods for Decision-Making	Economical Analysis for Administrative Decision-Making	Marketing	Strategic Management	Elective Course	Elective Course
Administrative Accounting	Financial Management	Organizational Behavior and Culture	Elective Course	Elective Course	Elective Course
Professional Skills Workshop I	Professional Skills Workshop II	Professional Skills Workshop III	Research-Action Methodology	Project I	Project II

Quantitative Methods for Decision-Making
Objective: Select and apply the proper quantitative analysis technique for decision-making when solving administrative problems under various organizational situations. 

Economic Analysis for Decision-Making
Objective: Study and analyze both the theory and the basic economic principles that serve as a basis for gathering and analyzing relevant administrative decision-making information.

Marketing
Objective: Provide a global vision of the concepts of this discipline and their application to organizations. The course will be taught with a strategic approach, directed at the analysis of consumers, industries, and competitors. 

Administrative Accounting
Objective: Develop the necessary skills for the analysis, synthesis, and use of accounting information for planning, controlling, and making decisions, as well as for assessment of a company's performance. 

Financial Management
Objective: Acquire the skills to develop alternatives for solving financial problems in decision-making. This will be achieved by applying a set of activities such as solving case-histories, simulation of a company's financial management using FINGAME, and theoretical and practical financial research. With this methodology, the students will strengthen their previously acquired financial knowledge in a comprehensive manner.

Strategic Management
Objective: Combine different disciplines and techniques to properly identify and prepare the strategies and tactics of a company.

Organizational Behavior and Culture
Objective: Understand and recognize the variables affecting organizational behavior, as well as their handling and application, in order to properly manage and lead the organization.

The Professional Skills Workshops seek to complement the students' academic training by developing practical applications to promote efficiency in competitiveness and innovation. 

Students must complete all four mandatory workshops and two optional workshops.

MANDATORY PROFESSIONAL SKILLS WORKSHOP

Structured Problem-Solving:  Objective: Understand the tools for problem'solving, with an emphasis on analyzing the problem, isolating key issues, and generating solutions through structured planning.

Logical Reasoning and Communication: Objective: Develop skills to structure and communicate arguments effectively. These include such skills as organizing ideas hierarchically, avoiding stylistic weaknesses, and using simple, direct phrasing and an audience specific vocabulary.

Effective Negotiating: Objective: Learn to succeed in negotiations by focusing on identifying diverse interests, creating mutually profitable solutions, and promoting fairness. This workshop is based on the Harvard Negotiation Project, which identifies the basic elements that enable negotiators to reach mutually suitable agreements.

Making Ethical Decisions: Objective: Develop skills to evaluate the ethical implications of professional and personal decisions in a disciplined manner. Learn paradigm-questioning skills, how to detect potential ethical risks, and how to use Kohlberg's moral development model as a tool for assessing ethical arguments.

OPTIONAL PROFESSIONAL SKILLS WORKSHOP

Effective Presentations: Objective: Learn to perform well in front of an audience by improving your presentation preparation and your mastery of the available equipment, and by clearly defining your message and effectively using your voice and body language to convey it.

Effective Leadership: Strengthen your leadership skills by learning how to manage people and situations so as to bring professional and personal projects to a successful outcome.

Understanding Global Settings:  Objective: Study the current trends towards globalization by identifying the worldwide effects of the industrial, commercial, financial, and political globalization of the world¿s most important organizations. Become familiar with concepts created by globalization: the right to development, the right to peace, the rights of future generations, and the right to the common human heritage, among others.

Project management: Objective: Learn to formally manage projects using the Project Management Institute (PMI) methodology, which focuses on basic processes, terminology, techniques, and tools. Develop the skills to structure the objectives and scope of a project, to negotiate expectations, and to estimate the duration, costs, risks, and necessary human resources.

Encouraging Creativity:  Objective: Stimulate your creativity through brainstorming, Synectics (make the strange familiar and the familiar strange), the CoRT method, scenario creation, use of metaphors and analogies, graphic - visual thought, and other thinking techniques.

Research - Action Methodology
Provide the theoretical and methodological tools needed to develop an innovation project that will result in real change.

Innovation Project I
Develop a financial innovation project.

Innovation Project II
Publicize and apply the student's innovation project in the relevant professional fields.

Specialty Elective Courses
The Business Administration Master's Degree Program offers you the possibility of customizing your Curriculum with specialization courses so as to add the highest value to your professional preparation , in either Finances, International Trade, Marketing, Service Quality and Innovation or Family Business Management. The following are among the main courses to choose from:

SPECIALTY: FINANCES

Financial Engineering Objective: Provide students with the technical requirements to understand stock markets, their importance and the main factors influencing their behavior.

Markets and Corporate Strategy Objective: Develop the skills to enable students to apply the financial theory, concepts and techniques for case-solving and decision-making in specific areas of financial planning, capital budgeting, bonds and stocks valuation, mergers and acquisitions, as well as development of skills for effective communication.

Portfolio Analysis Objective: Learn and acquire theoretical and management tools of basic investment portfolios, and strengthen the students¿ skills in applying these tools. The course is focused on the process of yield maximization and risk minimization by way of diversification, stock selection and investment term.

International Finances  Objective: Understand problems related to multinational companies by means of the study, analysis and operation of the structure of international financial systems.. Special emphasis will be placed on operations and implications of liabilities and assets of foreign currency.

Assessment of Investment Projects Objective: Understand and apply various solving techniques to assess proposals regarding investments with certainty and low risk.

SPECIALTY: INTERNATIONAL TRADE

International Commerce Law and Institutions  Objective: Understand and analyze the purpose and operation of the main commercial operators, including international entities, States and companies; as well as international commercial operations, essentially understanding the main forms of international contracts and their regulation in Mexico and in the most important countries of the world.

Electronic Commerce  Objective: Develop new and updated skills on issues related to Electronic Commerce, emphasizing on ¿business to business' trade.

International Trade Logistics Objective: Learn and acquire basic theoretical and management tools for investment portfolios, and strengthen the necessary skills to apply these tools. The course is focused on the process of yield maximization and risk minimization by way of diversification, stock selection and investment term.

International Finances  Objective: Understand problems related to multinational companies by means of the study, analysis and operation of the structure of international financial systems.. Special emphasis will be placed on operations and implications of liabilities and assets of foreign currency.

International Trade Seminar Objective: Analyze and study the current main topics related to International Trade, such as existing commercial opportunities with the three economic blocks, international relations between Mexico and the rest of the world, etc.

SPECIALTY: MARKETING

Client and Consumer Behavior Analysis  Objective: Understand the behavior of consumers in accordance with their different characteristics.

Market's Institutional Communication  Objective: Analyze the concept of advertising as part of a promotional campaign; its advantages, disadvantages and the handling of mass media and message design.

Market Research  Objective: Provide knowledge and applied research techniques to students, which will supply organizations with information on its markets to enable organizations to perform situational analysis, identify market opportunities and problems in order to develop strategies by applying and interpreting their results.

Sales Management Objective: Make decisions related to the sales strategies of the company, and the use of quantitative techniques for the measurement and forecasting of markets.

Electronic Commerce  Objective: Develop new and updated skills on topics related to Electronic commerce, emphasizing on "business to business" trading.

SPECIALTY: SERVICE QUALITY AND INNOVATION

Quality Services Management  Objective: Obtain knowledge and methodology to manage services focused on quality, by knowing what theories, concepts, methods and techniques are needed to manage them at their best. This is achieved by applying leadership styles intended to promote the changes required by a culture of quality.

Service Quality Models  Objective: Provide knowledge and skills to conceptualize a service system, so the service as a whole may be identified, assessed and improved from the perspectives of quality and business.

Innovation and Development of New Services Objective: Understand and apply design approaches for new services, based on experience, according to the clients¿ needs, and incorporating technology.

Quality Strategies in the Value Chain Objective: Recognize and develop quality strategies throughout the various elements making up the Value Chain in companies or service areas.

World-Class Quality Systems Objective: Build quality models which will provide competitiveness in manufacturing and service organizations in order to reach world-class quality standards. This will be achieved by analyzing successful models from service companies.

SPECIALTY: FAMILY BUSINESS MANAGEMENT

Transformational Leadership Objective: Understand the concept of transformational leadership in family business applied to actual professional and personal life situations.

Family Business Management and Governance Objective: Understand and develop the skills to manage and govern a family business, analyze its evolution and development, apply tools and models in order to achieve a balance between property, governance, management and family.

Family Business Legal Framework  Objective: Recognize the basic legal tools to successfully face the succession process of family business and harmoniously accomplish the transfer of property to the next generations. Understand the importance of the governing bodies and their legal implications.

Change and Innovation Management Objective: Understand the theory of change and apply models to intervene in organizational changes at a personal, group and organizational level, developing skills to handle resistance and barriers emerging in these processes.

Strategic Planning in the Family Business Objective: Design the strategic plan for a family business which assures long-term permanence through the application of updated analytical tools and management models.

The courses offered in this program meet weekly from 18:30 to 22:00 hours.

A student with a full course load will have a schedule similar to following:

	M	T	W	TH	F
May	Preparation of Oral and Written Synthesis (4 sessions)	Administrative Accounting (4 sessions)		Economical Analysis for Decision Making (4 sessions)
	Argumentation and Debate (4 sessions)	Administrative Accounting (4 sessions)		Economical Analysis for Decision Making (4 sessions)
		Administrative Accounting (4 sessions)		Economical Analysis for Decision Making (4 sessions)
		Administrative Accounting (4 sessions)		Economical Analysis for Decision Making (4 sessions)

A student with a half course load will have a schedule similar to the following:

	M	T	W	TH	F
May	Preparation of Oral and Written Synthesis (4 sessions)	Administrative Accounting (4 sessions)
	Argumentation and Debate (4 sessions)	Administrative Accounting (4 sessions)
		Administrative Accounting (4 sessions)
		Administrative Accounting (4 sessions)

The following requirements must be fulfilled in order to enroll in the Business Administration Master¿s Degree Program:

• Hold a corresponding Undergraduate Degree.
• Have at least two years of professional working experience or be an honors graduate.
• Attend an interview with the Business Master's Degree Programs Director.
• Submit your updated résumé and a cover letter explaining the reasons why you wish to enroll in the Master's Degree program.
• Submit an Application for Admission to the Graduate Program along with the required documentation.
  [See the application in PDF format: Admission Graduate Program]
• Pass the Graduate Studies Admission Test [Prueba de Admisión para Estudios de Posgrado (PAEP)]
• Take an English diagnostic exam.

Some of the research projects supported by this process are listed below:

1. Definition, Structure, and Operation of a Cookware Company's Commercial Activity
   Students: Vicente Aguayo Moreno, José Luis Cantú Villarreal, Adolfo Manuel Galván Guerrero, Rodrigo García Blackaller, Telésforo Quintanilla
   Campus Monterrey, Nuevo León, 2009
   
   
2. Business Plan of a Web Site Publication for an Animated Series
   Students: Alma Lineth Jiménez Fernández, María del Consuelo Estrada Rodríguez, Rodrigo Mejía Silva and Sara Estefanía Rosas Elizondo
   Monterrey, Nuevo León, 2009
   
   
3. Business Plan Project for a Health Center
   Students: Rogelio Segovia González, Jorge Alberto Arriaga Medina, Arturo F. Martínez Treviño and Gabriela Cavazos Guerra
   Monterrey, Nuevo León, 2009
   
   
4. Strategic Alliance Oriented to Create Light-Food Demand for a Restaurant Chain
   Students: Ana Garza Arguello, César Angulo Valenzuela, Elizabeth Caballero Guerra and Yssel Salinas Alcocer
   Monterrey, Nuevo León, 2009
   
   
5. Clients' Time Value Appreciation by Means of Interactive Technological Systems'
   Students: Erika Elizabeth Castro Sánchez, Ricardo José Garza Romo, Gheila Berenice Ibarra Bueno, Aaron Alejandro Hernández Hernández and Alejandro Adrián Rodríguez Garza
   Monterrey, Nuevo León, 2009
   
   
6. Service Performance Improvement of an Employers' Liaison Center at a Mexican University
   Students: David Alejandro Cuevas García, Bibiana Mendirichaga Pérez Maldonado and Marco Antonio Romanillo Montoya
   Monterrey, Nuevo León, 2008

Diana Dávila Ruiz

MAE Academic Program Director

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diana.davila@udem.edu.mx

Building 5, second floor

 

T. (81) 8215-1262
01 800-801-UDEM ext. 1262