Investigación

La vinculación entre la academia y las organizaciones productivas y sociales es fundamental para la Universidad de Monterrey. Como resultado, existen convenios de investigación o innovación aplicada con reconocidas instituciones.

Algunos proyectos de investigación sustentados en esta dinámica se enlistan a continuación.

1. Executive Insight: Market Orientation of Mexican Companies
   Journal of International Marketing, 13 (1), 111-127
   Reto Félix, y W. Hinck, W. 2005
   
   
   
2. Understanding Youth Culture: Techno Music Consumption at Live Events in Spanish Speaking Countries.
   Journal of International Consumer Marketing, 16 (4), 7-38
   Reto Félix, 2004
   
   
   
3. Rationale and Strategies of Latin American Companies Entering, Maintaining and Leaving US Markets
   Journal of Business and Industrial Marketing, 19 (6), 359-371
   A. Vasquez-Parraga, Reto Félix y A. Borders, 2004
   
   
   
4. Investment and Marketing Strategies of Mexican Companies in the United States: Preliminary Evidence
   Thunderbird International Business Review, 46 (2), 149-161.
   A. Vasquez-Parraga y Reto Félix, 2004
   
   
   
5. Achieving Agility Through Postponement: An Application
   Proceedings of IIE Annual Conference, Houston
   B. Villarreal, G. Elizondo, A. Villarreal y A. Rocha, 2004
   
   
   
6. A Diagnostic Analysis Tool for Supply Chain Improvement
   Proceedings of the Second World Conference on POM, Cancún
   B. Villarreal, D. González y P. Madero, 2004
   
   
   
7. Achieving Agility Through Postponement: An Application
   Proceedings of the Second World Conference on POM, Cancún
   B. Villarreal, G. Elizondo, A. Villarreal y A. Rocha, 2004
   
   
   
8. Throughput Based Setup Reduction
   Proceedings of IIE 3rd Annual Lean Management Solutions Conference, Atlanta
   B. Villarreal, C. Varela y G. Aranda, 2003
   
   
   
9. Day of the Death
   Lawndale Gallery, Houston, Texas
   María Teresa Treviño Treviño, 2003
   
   
   
10. A Model for Improving Quality Through Supply Chain Integration
    Proceedings of POMS 2003, Savannah
    B. Villarreal y H. Guzmán, 2003
    
    
    
11. Improving Performance Through Supply Chain Integration: An Application
    Proceedings of IIE 2003, Portland
    H. Guzmán, B. Villarreal y M. Bacopulos, 2003
    
    
    
12. A Proposed Taxonomy of Management Systems
    Systems Research and Behavioral Science, (20) 1, 21-29
    Reto Félix, 2003
    
    
    
13. 5x7
    Center for Contemporary Arts, Austin, Texas
    María Teresa Treviño Treviño, 2003
    
    
    
14. New American Talent Edición 17
    Center for Contemporary Arts. Austin, Texas
    María Teresa Treviño Treviño, 2002
    
    
    
15. Stop Pollution
    Proyecto publicado en Genius Moves "One Hundred Icons of Graphic Design"
    Estados Unidos
    Marina Garza Peña, 2001