Félix, Reto
Mercadotecnia
Formación Académica
Visiting Scholar. Haas School of Business-Marketing Group. Universidad de California en Berkeley, 2003
Doctorado en Administración de Empresas. Universidad de St. Gallen, Suiza, 1999
Maestría en Administración de Empresas. Universidad de St. Gallen, Suiza, 1994
Trayectoria Profesional y Docente
2001 a la fecha Profesor Titular del Departamento Administración, Universidad de Monterrey
1999 - 2000 Profesor Asociado del Departamento de Administración, Universidad de Monterrey
1997 - 1998 Visiting Research Fellow, Centro de Calidad, Instituto Technológico y de Estudios Superiores (ITESM)
1995 - 1996 Asistente de Enseñanza e Investigación, Institute for Technology Management, Universidad de St. Gallen, Suiza.
Publicaciones
Felix, R. and Hinck, W. (2005). Executive Insight: Market Orientation of Mexican Companies, Journal of International Marketing, 13 (1), 111-127.
Felix, R. (2004). Understanding Youth Culture: Techno Music Consumption at Live Events in Spanish Speaking Countries. Journal of International Consumer Marketing, 16 (4), 7-38.
Vasquez-Parraga, A., Felix, R. and Borders, A. (2004). Rationale and Strategies of Latin American Companies Entering, Maintaining and Leaving US Markets, Journal of Business and Industrial Marketing, 19 (6), 359-371.
Vasquez-Parraga, A. and Felix, R. (2004). Investment and Marketing Strategies of Mexican Companies in the United States: Preliminary Evidence, Thunderbird International Business Review, 46 (2), 149-161.
Felix, R. (2003). A Proposed Taxonomy of Management Systems, Systems Research and Behavioral Science, (20) 1, 21-29.
Membresías
Association for Consumer Research
American Marketing Association
Academy of Marketing Science
Ponencias
Felix, R. (2004, Septiembre 22-25). Internet Addiction and Psychiatric Comorbidity: Evidence from Northern Mexico. Puebla, México: Proceedings of the Academy of Marketing Science Multicultural Marketing Conference.
Felix, R. (2004, Enero 6-9). The Effect of Expertise on Consumer Emotions. New Delhi, India: Proceedings of the Academy of Global Business Advancement, (1) 1, 303-308.
Hausman, A., Minor, M., and Felix, R. (2002, Agosto 3-6). The Music Consumption Experience (Special Session), San Diego, CA: Proceedings of the American Marketing Association Summer Educators' Conference, Volume 13, 420-421.
Felix, R. (2002, Junio 26-29). Is the Mexican Consumer Supposed to Be Different? A Conceptual Model of Materialism and Compulsive Consumption in the Mexican Context. Valencia, España: Proceedings of the Academy of Marketing Science Multicultural Marketing Conference, Volume IV-B, 171-183.
Felix, R., Roberto Hernandez, R., and Hinck, W. (2000, Agosto 5-8). An Empirical Investigation of Materialism in Mexico. Chicago, IL: Proceedings of the American Marketing Association Summer Educators' Conference, Volume 11, 279-286.
Formación Académica
Visiting Scholar. Haas School of Business-Marketing Group. Universidad de California en Berkeley, 2003
Doctorado en Administración de Empresas. Universidad de St. Gallen, Suiza, 1999
Maestría en Administración de Empresas. Universidad de St. Gallen, Suiza, 1994
Trayectoria Profesional y Docente
| 2001 a la fecha | Profesor Titular del Departamento Administración, Universidad de Monterrey |
| 1999 - 2000 | Profesor Asociado del Departamento de Administración, Universidad de Monterrey |
| 1997 - 1998 | Visiting Research Fellow, Centro de Calidad, Instituto Technológico y de Estudios Superiores (ITESM) |
| 1995 - 1996 | Asistente de Enseñanza e Investigación, Institute for Technology Management, Universidad de St. Gallen, Suiza. |
Publicaciones
Felix, R. and Hinck, W. (2005). Executive Insight: Market Orientation of Mexican Companies, Journal of International Marketing, 13 (1), 111-127.
Felix, R. (2004). Understanding Youth Culture: Techno Music Consumption at Live Events in Spanish Speaking Countries. Journal of International Consumer Marketing, 16 (4), 7-38.
Vasquez-Parraga, A., Felix, R. and Borders, A. (2004). Rationale and Strategies of Latin American Companies Entering, Maintaining and Leaving US Markets, Journal of Business and Industrial Marketing, 19 (6), 359-371.
Vasquez-Parraga, A. and Felix, R. (2004). Investment and Marketing Strategies of Mexican Companies in the United States: Preliminary Evidence, Thunderbird International Business Review, 46 (2), 149-161.
Felix, R. (2003). A Proposed Taxonomy of Management Systems, Systems Research and Behavioral Science, (20) 1, 21-29.
Membresías
Association for Consumer Research
American Marketing Association
Academy of Marketing Science
Ponencias
Felix, R. (2004, Septiembre 22-25). Internet Addiction and Psychiatric Comorbidity: Evidence from Northern Mexico. Puebla, México: Proceedings of the Academy of Marketing Science Multicultural Marketing Conference.
Felix, R. (2004, Enero 6-9). The Effect of Expertise on Consumer Emotions. New Delhi, India: Proceedings of the Academy of Global Business Advancement, (1) 1, 303-308.
Hausman, A., Minor, M., and Felix, R. (2002, Agosto 3-6). The Music Consumption Experience (Special Session), San Diego, CA: Proceedings of the American Marketing Association Summer Educators' Conference, Volume 13, 420-421.
Felix, R. (2002, Junio 26-29). Is the Mexican Consumer Supposed to Be Different? A Conceptual Model of Materialism and Compulsive Consumption in the Mexican Context. Valencia, España: Proceedings of the Academy of Marketing Science Multicultural Marketing Conference, Volume IV-B, 171-183.
Felix, R., Roberto Hernandez, R., and Hinck, W. (2000, Agosto 5-8). An Empirical Investigation of Materialism in Mexico. Chicago, IL: Proceedings of the American Marketing Association Summer Educators' Conference, Volume 11, 279-286.