The aim of this course is for students to become acquainted with and apply digital marketing tools to strengthen a brand and the relationship with its target market.

The aim of this course is for students to understand topics related to marketing management in a global market environment and the factors that impact on international marketing decisions.

The aim of this course is for students to understand and apply the market research process, carrying out research for a company. The course also trains students in the use of the SPSS statistical program for data analysis.

The aim of this course is to acquaint students with the basic activities of the sales force: how to work with the customer, the importance of service, relationship marketing, and negotiation techniques involved in achieving sales objectives.

This course aims to provide students, as members of the next generation in the family business, with tools that enable them to develop their leadership efficiently in each one of the activities they undertake, as preparation for their future role as responsible partners and/or effective directors.

The aim of this course is for students to become acquainted with and apply methodologies to maximize the competencies, skills, and abilities of human capital within the organizations.

The aim of this course is for students to become acquainted with and apply strategies, methods, and tools for human capital attraction, acquisition, and selection in a global environment.

The aim of the course is to familiarize students with the internal and external consulting process, providing them with knowledge of the methods most widely used by professionals in their area.

After finishing the course, students will be able to understand the nature of the strategic exercise of senior management, identifying roles and responsibilities of senior managers to effectively lead an organization. They will also be able to design control mechanisms and apply tools that allow them to assess the achievement of organizational objectives and apply corrective measures for the organization to generate the value expected in strategic planning.