The aim of this course is for students to develop skills that enable the understanding of organizational structure and the role of the sales managers in a company's marketing strategy; including market analysis, the selection, hiring, and motivation of sales people, the establishment of sales territories and quotas, demand forecasts, compensation and the allocation of sales activities.

Students will learn and apply methodologies and techniques to design and manage compensation.

The aim of this course is for students to understand human capital management in the international environment, for multinational organizations.

The aim of this course is to acquaint students with the strategic function of human capital management as a response to the environment, managing to make personnel a competitive advantage for the organization.

The aim of this course is for students to use methodologies and techniques to design and manage a compensation program that is fair, efficient and competitive, in accordance with the organization's strategies.

The aim of this course is to contrast personnel retention strategies for the different areas that make up human capital management.

After finishing the course, students will be able to identify market trends and, based on original ideas, let those trends guide them to innovations that could lead to new products or services.

The aim of this course is for students to distinguish the types of information, its use in decision making and its development and distribution among the different information systems in the company.

Students will run their business and develop the corresponding adjustments to the business plan. At the conclusion of this course, the business incubator center will graduate the company.