Students will learn the strategies that lead to effectiveness in personnel management under a framework of updated values regarding organizational behavior. These strategies will enable students to develop a criterion and adopt a position which are conducive to an optimum utilization of human resources.

The aim of this course is for students to apply the culinary terms most widely used in world gastronomy when learning cooking techniques to prepare native specialties from different parts of the world. They will have the ability to design, make, cost, and perfect the appearance of dishes which will be part of food presentations with different themes, menus and specialties.

The aim of this course is to introduce students to the planning, design, organization, and maintenance of a kitchen. They will get acquainted with and use the different equipment, products, and techniques for the cooking and hygienic handling of foods.

Students will acquire hands-on knowledge of Mexican gastronomy by taking a tour of the cuisine of the country; starting from pre-Hispanic cuisine, moving on to traditional Mexican cuisine and contemporary cuisine and ending the tour with autor's cuisine. Students will learn how to identify the ingredients and culinary traditions of each one of the Mexican states. They will identify the elements of Mexican cuisine by preparing representative dishes.

This course aims to introduce students to the challenges of marketing strategy design and management in the tourism sector, emphasizing services in hotels, travel agencies, consulting firms in this field, airlines, and restaurants. Students will design marketing, promotion, cost and distribution strategies, as well as strategies to identify and develop new marketing opportunities within an international context.

The aim of this course is for students to: (1) Apply the different conceptual frameworks and analytical procedures that help to meet the challenges that arise in the services sector, with an integrated approach focused on customer satisfaction. (2) Plan and implement appropriate marketing strategies for this type of organization. (3) Use technology to facilitate the creation and delivery of services in a global market.

This course aims to introduce students to this marketing philosophy in order to design programs and conceptualize products or services which have a social impact and are aimed at generating customer satisfaction and the well-being of society.

The aim of this course is for students to understand the complexity of the fashion industry, its competitive dynamics, the globalization process of the markets, the development of marketing strategies, presentation at points of sale, the development of an appropriate image, as well as the handling of public relations, advertising, and communication with the media.

The aim of this course is for students to understand the application of several qualitative techniques used to study consumer behavior.