AD 2445 Advertising Management and Strategies

The aim of this course is for students to comprehend the concept and importance of advertising, its scope within and impact on the marketing plan as well as each of the development stages of an advertising campaign, from the briefing stage through the selection of media and budget determination, all of this considering legal, social, and ethical aspects. Students will also understand the dynamics of work relationships in advertising agencies.

AD 2417 Market Research

The aim of this course is for students to understand and apply the market research process, carrying out research for a company. The course also trains students in the use of the SPSS statistical program for data analysis.

AD 2220 Family Business Leadership

This course aims to provide students, as members of the next generation in the family business, with tools that enable them to develop their leadership efficiently in each one of the activities they undertake, as preparation for their future role as responsible partners and/or effective directors.