Upon completion of this course, students will develop the ability to enhance a design proposal by applying different strategies to address competitiveness, costs, planning, methods and management with the aim of achieving sales and positioning objectives for a service or product.

Upon completion of this course, students will be able to explain the milestones in the history of design and art, from Modernism to the present day in order to consider the impact of design on society from the context of their professional field and use it optimally. This will be achieved through the discussion and analysis of readings and research works, coupled with field practices where acquired theoretical knowledge is applied.

Upon completion of this course, students will be able to use different interface design tools and techniques, usability and interactivity, as well as the methodologies necessary for the design and development of effective Web pages using multimedia software and free-access applications for the development of Web pages.

Upon completion of this course, students will be able to graphically generate information design contents related to 3-D objects and spaces such as signage systems like Wayfinding, interactive kiosks, installations, museums and pavilions. This will be achieved through a course that links theory with the implementation of acquired knowledge after analyzing it and discussing it as a group.

Upon completion of this course, students will be able to analyze, conceptualize, and carry out audiovisual projects stimulating critical thinking and using visual narrative in order to expand the range of graphic application options in different audiovisual media.

Upon completion of this course, students will be able to apply the basic concepts of the use of typography in relation to texts through the creation and application of typographic systems, as well as the proper use in the drafting and configuration of such systems in order to link knowledge with the implementation of the texts in the publishing field.

Upon completion of this course, students will be able to recognize the different publication formats. They will also be able to apply narrative content to the interpretation of texts and images for the publications of various formats in order to integrate acquired knowledge into the design of innovative editorial proposals.

Upon completion of this course, students will be able to develop creative skills in editorial design through experimentation and the production of different bound structures in order to apply them in the design of artistic, commercial publications, and/or editorial works.

At the end of the course the student will be able to structure information systems complex and innovative on the basis of the composition of text and images and concepts of time and sequence, operation verbal and visual in order to obtain graphics treatments with great impact in support of the publishing area.

At the end of the course the student will be able to understand, plan, and visually represent navigation systems in complex spaces using this design elements of information such as maps, signs, design for exhibitions among others, in order to provide a satisfactory experience for the user.