We all have stories and they can be used for more than just entertaining friends, family, or co-workers. If used appropriately, they are an effective method for professional growth, for example, when looking for a new job, presenting new ideas/projects, when creating engagement in our team, to be a better leader, etc. Storytelling helps us with all of this.

Rosa Isela Gaytán Rodríguez (LEI '94) is an enterpriser who is focused on generating jobs for women in which they can have fun, a goal she has been fulfilling for 9 years, thanks to “Globos Ríe” (Laugh Balloons), her company.

Balloons are used in every celebration and in other events, from baby showers, birthday parties, photo sessions, even when somebody passes away and balloons are released into the sky,” Rosa Isela told us about the versatility of her products.

From a very young age, Laura Reyna de la Garza (LEI/LPA’09) has had a passion and vocation for public affairs and she has combined her academic life with various professional and political activities.

To Verónica Segura Vázquez (LEI '14) it is very important to recognize and preserve Mexican textile art, while simultaneously promoting community development. It was with this purpose that Sit Luch came into being in September 2014, as an alternative to market Mexican handicrafts. Sit Luch is a word from the Tsetsal Language which means “Embroidered Eye” and it is a type of traditional embroidery.

Six years after graduating from UDEM, Pamela Fernanda Izaguirre Orozco (LEI ‘12) has succeeded in entering and positioning herself in the world of diplomacy and international politics.

Pamela pursued her degree in International Studies with a concentration in International Law at UDEM. During her time at the university, and through her participation in various civic-political groups, she developed a series of competencies which led her to enhance her personal strengths and capitalize on them for service to the community.