This content is not available in English

Ana Elena de la Mora Velazco

Formación académica, Doctorado en Filosofía con especialidad en Administración Universidad Autónoma de Nuevo León 2016 a la fecha, icono-formacion-academica_0.png

Trayectoria profesional y docente, Universidad de Monterrey Profesora asociada 2008 a la fecha, icono-trayectoria-profesional_0.png

Distinciones y premios, Mejor profesora Universidad de Monterrey 2013-2014, icono-distinciones-premios_0.png

Publicaciones, De la mora, A. E. (2016).Planeación estratégica para el Clúster Aeroespacial de Nuevo León. Monterrey, Nuevo León., icono-publicaciones_0.png

This content is not available in English

Alfonso Ernesto Benito Fraile

Education, Doctor from the Universidad de Deusto Universidad de Deusto 2016, icono-formacion-academica_0.png

Career Path, Instituto Tecnológico y de Estudios Superiores de Monterrey Adjunct professor and continuing education instructor 2012-2017, icono-trayectoria-profesional_0.png

Publications, Benito, A. E. & Adriaenséns, M. (2018). Embedding Corporate Social Responsibility within business school programs, policies, procedures, and practice., icono-publicaciones_0.png

Presencia en congresos, Benito, A. E. (2016). El valor de los valores. [Conferencia]. INC Monterrey. Monterrey, México., icono-presencia-congresos_0.png

This content is not available in English

Agarzelim Alvarez Milán

Education, Doctor of Administrative Sciences EGADE Business School - Instituto Tecnológico y de Estudios Superiores de Monterrey 2016, icono-formacion-academica_0.png

Career Path, Universidad de Monterrey Director of the Undergraduate Degree Program in International Marketing 2012-2016, icono-trayectoria-profesional_0.png

Recognitions and Awards, Beta Gamma Sigma Award – Founding Member Mexico Chapter – Life member BETA GAMMA SIGMA-The International Business Honor Society 2016, icono-distinciones-premios_0.png

Publications, Alvarez-Milán, A., Felix, R., Rauschnabel, P. A., & Hinsch, C. (2018). Strategic customer engagement marketing: A decision making framework. Journal o, icono-publicaciones_0.png

Presence in Congresses, Alvarez, A. (2016). ACACIA 2018. [Congress]. Academia de Ciencias Administrativas A.C. (Academy of Administrative Sciences) Hermosillo, Sonora., icono-presencia-congresos_0.png

Member of International Associations, American Marketing Association (AMA), icono-asociaciones-internacionales.png

Proofreader and editor, Proofreader and editor of research papers at: 2018 Winter American Marketing Association (AMA) Conference. New Orleans International Journal , icono-otros-logros.png

EC 4004 Global Business Final Evaluation Program

At the conclusion of this course, students will be able to apply the knowledge and skills acquired throughout their program in order to carry out a project implemented in the field of global business.

Read more about EC 4004 Global Business Final Evaluation Program

EC 4002 Economics Final Evaluation Program

At the conclusion of this course, students will be able to select and apply scientific methodology to solve a real problem or to develop a previously defined research project applied to the economic environment.

Read more about EC 4002 Economics Final Evaluation Program

EC 3450 Financial Economics

At the conclusion of this course, students will be able to discuss strategies in the operation of financial markets, understanding the behavior of the economic agents involved in the financial market, their importance and the main factors influencing their relationship with the economy from a global perspective.

Read more about EC 3450 Financial Economics

EC 3425 Econometrics Applied to Business

At the conclusion of this course, students will be able to estimate demand and production functions of different industries and sectors of the Mexican economy. Through the duality theory, they will also be able to estimate demand resulting from the labor factor.

Read more about EC 3425 Econometrics Applied to Business

EC 3415 Econometrics for Financial Markets

At the conclusion of this course, students will be able to analyze financial situations through econometrics and to use the design of applied financial models in order to apply econometrics for economic forecasting.

Read more about EC 3415 Econometrics for Financial Markets

EC 3410 Econometrics II

At the conclusion of this course, students will have acquired the additional knowledge of Econometrics at a higher level and they will be able to apply this knowledge to economic research.

Read more about EC 3410 Econometrics II

EC 3275 International Trade Stategy

At the conclusion of this course, students will be able to apply and implement strategic and analytical thinking for the internationalization of a company. Additionally, they will know how to explain the different tools and programs developed by the private sector, the public sector, and international organizations for implantation and strategic control.

Read more about EC 3275 International Trade Stategy