Clone of José Carlos Sánchez Machuca
José Carlos Sánchez Machuca
José Enrique Rodríguez del Río
William Henry Steinwascher Sacio
Catalina María Vélez Argumedo
Education, PhD Candidate, Business Administration (Consumer Behavior), Expected Completion
Tecnológico de Monterrey - EGADE Business School
2018, icono-formacion-academica.png
Career Path, Food and Brand Lab (SC Johnson College of Business, Cornell University)
Visiting Scholar
2017 a la fecha, icono-trayectoria-profesional.png
Publications, Velez, C., & Wansink, B. (2017). Portion Distortion Degree (PDD) Scale: Development, Validation and Applications. Journal of Nutrition Education and B, icono-publicaciones.png
Presence in Congresses, Vélez, C. (2017). [Presentation]. Benevolent Food: increasing brand equity through CSR perception. CLADEA., icono-presencia-congresos.png
AD 3452 Consumer Behavior
Upon completion of this course, students will be able to identify the factors that influence people's behavior in their actions as consumers in order to support practical applications in the field of marketing as related to an assigned topic.
AD 1632 Business Intelligence
After finishing the course, students will be able to identify and analyze relevant corporate information inside and outside the organization and design evaluation control systems and business evaluations using various data sources, in order to generate organizational value.
Emma Catalina Garza Alanís
Ana Patricia Núñez Cervera
Teresa Berenice Treviño Benavides
