Upon completion of this course, students will be able to integrate in a practical manner the strengths acquired throughout their university course of study and apply them through the solution of real problems that involve graphic design as the most effective communication and persuasion strategy aimed at an increasingly competitive market.

Students will develop skills that enable them to apply their knowledge of technology, programming, multimedia, and spaces to interact with the user through experimental interfaces, developing integrated experiences that produce a positive impact on the viewer.

Upon completion of this course, students will be able to analyze the forms of classical and modern calligraphic fonts for the construction of their own typographic alphabet. They will learn about the management of software for the design and production of digital typefaces and carry out the production process that begins with the analog sketch and ends with the tracing of digital vectors.

Upon completion of this course, students will develop the ability to enhance a design proposal by applying different strategies to address competitiveness, costs, planning, methods and management with the aim of achieving sales and positioning objectives for a service or product.

Upon completion of this course, students will be able to explain the milestones in the history of design and art, from Modernism to the present day in order to consider the impact of design on society from the context of their professional field and use it optimally. This will be achieved through the discussion and analysis of readings and research works, coupled with field practices where acquired theoretical knowledge is applied.

Upon completion of this course, students will be able to use different interface design tools and techniques, usability and interactivity, as well as the methodologies necessary for the design and development of effective Web pages using multimedia software and free-access applications for the development of Web pages.

Upon completion of this course, students will be able to graphically generate information design contents related to 3-D objects and spaces such as signage systems like Wayfinding, interactive kiosks, installations, museums and pavilions. This will be achieved through a course that links theory with the implementation of acquired knowledge after analyzing it and discussing it as a group.

Upon completion of this course, students will be able to analyze, conceptualize, and carry out audiovisual projects stimulating critical thinking and using visual narrative in order to expand the range of graphic application options in different audiovisual media.

Upon completion of this course, students will be able to apply the basic concepts of the use of typography in relation to texts through the creation and application of typographic systems, as well as the proper use in the drafting and configuration of such systems in order to link knowledge with the implementation of the texts in the publishing field.