The aim of this course is for students to understand the complexity of the fashion industry, its competitive dynamics, the globalization process of the markets, the development of marketing strategies, presentation at points of sale, the development of an appropriate image, as well as the handling of public relations, advertising, and communication with the media.

The aim of this course is for students to understand the application of several qualitative techniques used to study consumer behavior.

The aim of this course is for students to learn and apply segmentation and positioning methods in the planning and execution of marketing processes.

Students will learn and be able to evaluate and apply the relevant distribution and logistics processes involved in marketing.

The aim of this course is for students to comprehend the concept and importance of advertising, its scope within and impact on the marketing plan as well as each of the development stages of an advertising campaign, from the briefing stage through the selection of media and budget determination, all of this considering legal, social, and ethical aspects. Students will also understand the dynamics of work relationships in advertising agencies.

The course aim is for students to be able to identify the necessary tools and techniques to promote sales in consumption, retail, and industrial markets.

The aim of this course is for students to become acquainted with and apply digital marketing tools to strengthen a brand and the relationship with its target market.

The aim of this course is for students to understand topics related to marketing management in a global market environment and the factors that impact on international marketing decisions.

The aim of this course is for students to understand and apply the market research process, carrying out research for a company. The course also trains students in the use of the SPSS statistical program for data analysis.

The aim of this course is to acquaint students with the basic activities of the sales force: how to work with the customer, the importance of service, relationship marketing, and negotiation techniques involved in achieving sales objectives.