AD 3070 Innovation Workshop
After finishing the course, students will be able to identify market trends and, based on original ideas, let those trends guide them to innovations that could lead to new products or services.
After finishing the course, students will be able to identify market trends and, based on original ideas, let those trends guide them to innovations that could lead to new products or services.
The aim of this course is for students to distinguish the types of information, its use in decision making and its development and distribution among the different information systems in the company.
Students will run their business and develop the corresponding adjustments to the business plan. At the conclusion of this course, the business incubator center will graduate the company.
The aim of this course is for students to understand the nature and essence of control within a business. They will also identify and manage the activities involved in the control process.
Students will learn the strategies that lead to effectiveness in personnel management under a framework of updated values regarding organizational behavior. These strategies will enable students to develop a criterion and adopt a position which are conducive to an optimum utilization of human resources.
The aim of this course is for students to apply the culinary terms most widely used in world gastronomy when learning cooking techniques to prepare native specialties from different parts of the world. They will have the ability to design, make, cost, and perfect the appearance of dishes which will be part of food presentations with different themes, menus and specialties.
The aim of this course is to introduce students to the planning, design, organization, and maintenance of a kitchen. They will get acquainted with and use the different equipment, products, and techniques for the cooking and hygienic handling of foods.
Students will acquire hands-on knowledge of Mexican gastronomy by taking a tour of the cuisine of the country; starting from pre-Hispanic cuisine, moving on to traditional Mexican cuisine and contemporary cuisine and ending the tour with autor's cuisine. Students will learn how to identify the ingredients and culinary traditions of each one of the Mexican states. They will identify the elements of Mexican cuisine by preparing representative dishes.
This course aims to introduce students to the challenges of marketing strategy design and management in the tourism sector, emphasizing services in hotels, travel agencies, consulting firms in this field, airlines, and restaurants. Students will design marketing, promotion, cost and distribution strategies, as well as strategies to identify and develop new marketing opportunities within an international context.
The aim of this course is for students to: (1) Apply the different conceptual frameworks and analytical procedures that help to meet the challenges that arise in the services sector, with an integrated approach focused on customer satisfaction. (2) Plan and implement appropriate marketing strategies for this type of organization. (3) Use technology to facilitate the creation and delivery of services in a global market.