AD 2617 International Cuisine Laboratory

The aim of this course is for students to apply the culinary terms most widely used in world gastronomy when learning cooking techniques to prepare native specialties from different parts of the world. They will have the ability to design, make, cost, and perfect the appearance of dishes which will be part of food presentations with different themes, menus and specialties.

AD 2601 Mexican Gastronomy

Students will acquire hands-on knowledge of Mexican gastronomy by taking a tour of the cuisine of the country; starting from pre-Hispanic cuisine, moving on to traditional Mexican cuisine and contemporary cuisine and ending the tour with autor's cuisine. Students will learn how to identify the ingredients and culinary traditions of each one of the Mexican states. They will identify the elements of Mexican cuisine by preparing representative dishes.

AD 2600 Tourism Services Marketing

This course aims to introduce students to the challenges of marketing strategy design and management in the tourism sector, emphasizing services in hotels, travel agencies, consulting firms in this field, airlines, and restaurants. Students will design marketing, promotion, cost and distribution strategies, as well as strategies to identify and develop new marketing opportunities within an international context.

AD 2485 Services Marketing

The aim of this course is for students to: (1) Apply the different conceptual frameworks and analytical procedures that help to meet the challenges that arise in the services sector, with an integrated approach focused on customer satisfaction. (2) Plan and implement appropriate marketing strategies for this type of organization. (3) Use technology to facilitate the creation and delivery of services in a global market.