The aim of this course is for students to analyze specific issues of international markets and marketing operations at an international scale; concentrating on problems such as the identification and evaluation of opportunities in the world, the development and adaptation of strategies to the specific needs of a given market and the detection and coordination of strategies for a global market.

The aim of this course is to acquaint students with the different models used in marketing decisions that support the development and maintenance of competitive selling.

The aim of this course is for students to achieve an undersstanding and appreciation for retail sales, in order to develop strategies that help retailers in obtaining competitive advantages and growth opportunities, in their relationship with the consumption market.

The aim of this course is for students to develop skills that enable the understanding of organizational structure and the role of the sales managers in a company's marketing strategy; including market analysis, the selection, hiring, and motivation of sales people, the establishment of sales territories and quotas, demand forecasts, compensation and the allocation of sales activities.

Students will learn and apply methodologies and techniques to design and manage compensation.

The aim of this course is for students to understand human capital management in the international environment, for multinational organizations.

The aim of this course is to acquaint students with the strategic function of human capital management as a response to the environment, managing to make personnel a competitive advantage for the organization.

The aim of this course is for students to use methodologies and techniques to design and manage a compensation program that is fair, efficient and competitive, in accordance with the organization's strategies.

The aim of this course is to contrast personnel retention strategies for the different areas that make up human capital management.

After finishing the course, students will be able to identify market trends and, based on original ideas, let those trends guide them to innovations that could lead to new products or services.