CI 3305 Media Management

The aim of this course is for students to integrate knowledge of mass media communication in regards to their history, functions, advantages, and disadvantages. They will also become acquainted with strategies for buying media space/time and learn about their scope and application to advertising.

CI 3310 Creativity

The aim of this course is for students to learn and apply the main theoretical and didactic propositions of the theory of play in relation to the psychic development of creativity as an element of creation and innovation.