The aim of this course is for students to apply the integrated marketing communication model for strategic decision making, recognizing the importance of coordinating all elements in the promotional mix for the development of an effective communication program and also utilizing some other marketing tools to implement a comprehensive, congruent promotion strategy which impacts the consumer and gives value to the marketing effort.

The aim of this course is to study the factors that influence the behavior of human beings in their actions as consumers, for the purpose of supporting practical applications in the marketing field in relation to an assigned topic.

The aim of this course is for students to understand the factors that influence the behavior of human beings in their role as consumers, for the purpose of supporting practical applications in the marketing field.

The aim of this course is for students to understand how the business market operates, industrial segmentation, its behavior, marketing distribution, marketing strategie,s as well as customer service and management.

The aim of this course is for students to analyze specific issues of international markets and marketing operations at an international scale; concentrating on problems such as the identification and evaluation of opportunities in the world, the development and adaptation of strategies to the specific needs of a given market and the detection and coordination of strategies for a global market.

This course aims to review the postulates of the psychology of learning and memory on the psychological processes which lead us to gather, store, recover and lose information, and which also enable the evaluation of the learning process in humans.

The aim of this course is for students to describe the nature of the psychological processes involved in attention and perception as conceptual and experimental analysis tools which allow them to apply critical thinking when interpreting human behavior.

The aim of this course is to understand psychology as a discipline that explains human behavior and its mental process from a scientific perspective. It includes a panoramic view of theoretical approaches, methods of study and contemporary perspectives. It analyzes its application in everyday life.

The aim of this course is for students to understand the historical evolution of Psychology and appreciate the diversity of methodological, epistemological, theoretical, and technical approaches of psychology that support the work of psychologists.