AD 1002 Introduction to Human Capital Management

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The aim of this course is for students to develop their ability to understand the bases and fundamentals of Human Capital Management in organizations in order to allow the students to visualize themselves as professionals in this area and inform them about the different areas that make up the undergraduate degree program in Human Capital Management.

AD 2020 Family Business Management

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The aim of this course is for students to: (1) Understand the unique implications of managing a family enterprise. (2) Identify the contributions of family businesses to the economic development of Mexico. (3) Evaluate the key factors involved in achieving the survival of a family business in the long term.

AD 1632 Business Intelligence

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After finishing the course, students will be able to identify and analyze relevant corporate information inside and outside the organization and design evaluation control systems and business evaluations using various data sources, in order to generate organizational value.

AD 1601 Introduction to Tourism

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This course aims to provide an overview of tourism as a social phenomenon with environmental implications , socio-cultural , political and economic and as an industry that encompasses various productive sectors. Students will, through case studies, talks by industry leaders, and examples of successful tourist destinations, get an overview of the potential career of graduates from the undergraduate program in International Tourism.

AD 1600 Tourism

Submitted by gcabello on

The aim of this course is to acquaint students with tourism as a social phenomenonarning tourism as a social phenomenon with environmental, socio-cultural, political, and economic implications. They will identify the most important elements which promote tourism development, trends, and evolution.

AD 1401 Introduction to International Marketing

Submitted by gcabello on

The aim of this course is to identify the elements of the marketing mix, and the factors to be considered in the development of a marketing strategy. Students will, through case studies and examples of successful brands, gain an overview of what a graduate from the LMI undergraduate program should know.

AD 1400 Marketing

Submitted by gcabello on

The aim of this course is to acquaint students with the elements and factors that have an effect on the development of a marketing strategy.