The aim of this course is for students to: (1) Understand the unique implications of managing a family enterprise. (2) Identify the contributions of family businesses to the economic development of Mexico. (3) Evaluate the key factors involved in achieving the survival of a family business in the long term.
Students will be able to identify relevant ethical, social, and environmental issues of a company and strategies to address them.
After finishing the course, students will be able to identify and analyze relevant corporate information inside and outside the organization and design evaluation control systems and business evaluations using various data sources, in order to generate organizational value.
This course aims to provide an overview of tourism as a social phenomenon with environmental implications , socio-cultural , political and economic and as an industry that encompasses various productive sectors. Students will, through case studies, talks by industry leaders, and examples of successful tourist destinations, get an overview of the potential career of graduates from the undergraduate program in International Tourism.
The aim of this course is to acquaint students with tourism as a social phenomenonarning tourism as a social phenomenon with environmental, socio-cultural, political, and economic implications. They will identify the most important elements which promote tourism development, trends, and evolution.
The aim of this course is to identify the elements of the marketing mix, and the factors to be considered in the development of a marketing strategy. Students will, through case studies and examples of successful brands, gain an overview of what a graduate from the LMI undergraduate program should know.
The aim of this course is to acquaint students with the elements and factors that have an effect on the development of a marketing strategy.
The aim of this course is for students to achieve a general overview of the operation of the Human Resources department, identifying its functions, activities, and contributions that impact on Human Capital in the organization.
Upon completion of this course, students will describe the basics of organizational development, including the historical trajectory of the pioneers in the field, its principles and values, and the OD definitions that will serve as a basis for their own definition.
By the end of the workshop, students will be able to describe the processes required to diagnose, analyze, define and implement changes and evaluate their effects at an organizational and individual level, applying transformational leadership competencies.