Students will explore the panorama of digital marketing, the social platforms available and the integration of digital media in a communication strategy.

The aim of this course is for students to acquire the knowledge and experience necessary for the development of an advertising campaign in its different phases, from product inception to product reception by the consumer.

The aim of this course is for students to understand the nature of advertising, its importance in the economy, and the characteristics of the different types of advertisements, as well as the techniques to evaluate its effectiveness in sales promotion.

This course aims to train students in the proper use of their voice and the efficient operation of the different tools and elements of radio production.  Students will prepare programs to be broadcast on Radio UDEM and external radio stations.

The aim of this course is for students to understand and apply visual analysis elements to isolated images and image sequences, focusing on the contemporary audiovisual production of mass media.

The aim of this course is for students to develop the skills necessary to operate television recording and non-linear editing equipment, as well as the abilities needed to host television programs.

The aim of this course is for students to get acquainted with and understand the different manifestations of visual practices at various moments in the history of western culture.

The aim of this course is for students to master the elements and tools of radio language in order to use each of the genres and formats of radio production and direction properly.

At the end of this course, students will be able to execute an advanced mise-en-scene through the work done with actors, camerawork, and the supervision of the directing plan to generate dramatic sequences that can be brought together to form a cohesive film narrative.

Students will learn and apply the theoretical and practical aspects of organizing a film production, including script breakdown, budgeting, and spending, to be able to manage the shooting of a film production in a professional manner.