The aim of this course is for students to consolidate their understanding of the environment and marketing-mix management, at the international level.

In this course, students will understand the advantages of planning and putting together a portfolio that contains formal and visual apects in a professional, persuasive manner in order to apply them to practice in the field of real workd.

The aim of this course is for students to become acquainted with and apply tools to achieve product and service innovation as well as to examine all the aspects related to promotion, price and distribution considering the decisions that must be made for product introduction, positioning and market growth planning.

Upon completion of this course, students will be able to identify the factors that influence people's behavior in their actions as consumers in order to support practical applications in the field of marketing as related to an assigned topic.

The aim of this course is for students to apply the integrated marketing communictions model to achieve brand objectives, recognizing the importance of coordinating the communication tools to develop an effective program based on the diagnosis of the current situation of the brand, a differentiated value propositon, and the analysis of consumer behavior.

The aim of this course is for students to apply the integrated marketing communication model for strategic decision making, recognizing the importance of coordinating all elements in the promotional mix for the development of an effective communication program and also utilizing some other marketing tools to implement a comprehensive, congruent promotion strategy which impacts the consumer and gives value to the marketing effort.

The aim of this course is to study the factors that influence the behavior of human beings in their actions as consumers, for the purpose of supporting practical applications in the marketing field in relation to an assigned topic.

The aim of this course is for students to understand the factors that influence the behavior of human beings in their role as consumers, for the purpose of supporting practical applications in the marketing field.

The aim of this course is for students to understand how the business market operates, industrial segmentation, its behavior, marketing distribution, marketing strategie,s as well as customer service and management.