DI 1140 Fundamentals of Digital Media

Submitted by ocarrizales on

Upon completion of this course, students will be capable of assessing bi-dimensional representation digital media for the communication of product design ideas in the different stages of product development. In addition, students will be able to make drawings of products or components for subsequent manufacturing processes.

AD 1601 Introduction to Tourism

Submitted by gcabello on

This course aims to provide an overview of tourism as a social phenomenon with environmental implications , socio-cultural , political and economic and as an industry that encompasses various productive sectors. Students will, through case studies, talks by industry leaders, and examples of successful tourist destinations, get an overview of the potential career of graduates from the undergraduate program in International Tourism.

AD 1600 Tourism

Submitted by gcabello on

The aim of this course is to acquaint students with tourism as a social phenomenonarning tourism as a social phenomenon with environmental, socio-cultural, political, and economic implications. They will identify the most important elements which promote tourism development, trends, and evolution.

AD 1401 Introduction to International Marketing

Submitted by gcabello on

The aim of this course is to identify the elements of the marketing mix, and the factors to be considered in the development of a marketing strategy. Students will, through case studies and examples of successful brands, gain an overview of what a graduate from the LMI undergraduate program should know.

AD 1400 Marketing

Submitted by gcabello on

The aim of this course is to acquaint students with the elements and factors that have an effect on the development of a marketing strategy.