AD 1601 Introduction to Tourism

This course aims to provide an overview of tourism as a social phenomenon with environmental implications , socio-cultural , political and economic and as an industry that encompasses various productive sectors. Students will, through case studies, talks by industry leaders, and examples of successful tourist destinations, get an overview of the potential career of graduates from the undergraduate program in International Tourism.

AD 1600 Tourism

The aim of this course is to acquaint students with tourism as a social phenomenonarning tourism as a social phenomenon with environmental, socio-cultural, political, and economic implications. They will identify the most important elements which promote tourism development, trends, and evolution.

AD 1400 Marketing

The aim of this course is to acquaint students with the elements and factors that have an effect on the development of a marketing strategy.