By the end of this course, students will understand the close relationship and dependence that exists between communication and marketing as well as its development and implementation in the global work fileld.

Students wil delve into current communication studies.

Students will understand and apply the basic principles of rethoric and argumentation and the communication strategies needed to achieve an agreement.

Students will delve into selected communication studies.

Students will understand and apply the theories of persuasive communication, the phenomenom of propaganda, and information campaigns, distinguishing the contexts of their use, intentions and possible effects.

At the conclusion of this course, students will understand the reasons behind the use of public relations as well as their global development and implementation in the work field.

At the end of this course, students will identify and understand the main film theories and will be able to link them to the technical evolution of cinema through the study of early technologies, from the zoetrope to digital capture and projection, in order to possess a global vision of theoretical thinking on cinema.

Students will study and analyze the history of world cinema, including the principal cinematic movements and styles, as well as the oeuvre of the main authors in the development of film, through readings and screenings in class to understand where their own creative processes stand within the framework of world cinema.

The aim of this course is for students to develop the skills to operate equipment and software for radio pre-production and production,  as well as the skill to host radio programs.

This course aims to provide the students with the fundamental elements of dramatic structure and the basic formats for radio, television, and multimedia script writing.