AD 3070 Innovation Workshop

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After finishing the course, students will be able to identify market trends and, based on original ideas, let those trends guide them to innovations that could lead to new products or services.

AD 3005 Organizational Behavior and Management

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Students will learn the strategies that lead to effectiveness in personnel management under a framework of updated values regarding organizational behavior. These strategies will enable students to develop a criterion and adopt a position which are conducive to an optimum utilization of human resources.

AD 2617 International Cuisine Laboratory

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The aim of this course is for students to apply the culinary terms most widely used in world gastronomy when learning cooking techniques to prepare native specialties from different parts of the world. They will have the ability to design, make, cost, and perfect the appearance of dishes which will be part of food presentations with different themes, menus and specialties.

AD 2601 Mexican Gastronomy

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Students will acquire hands-on knowledge of Mexican gastronomy by taking a tour of the cuisine of the country; starting from pre-Hispanic cuisine, moving on to traditional Mexican cuisine and contemporary cuisine and ending the tour with autor's cuisine. Students will learn how to identify the ingredients and culinary traditions of each one of the Mexican states. They will identify the elements of Mexican cuisine by preparing representative dishes.

AD 2600 Tourism Services Marketing

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This course aims to introduce students to the challenges of marketing strategy design and management in the tourism sector, emphasizing services in hotels, travel agencies, consulting firms in this field, airlines, and restaurants. Students will design marketing, promotion, cost and distribution strategies, as well as strategies to identify and develop new marketing opportunities within an international context.