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En la Licenciatura en Mercadotecnia y Analítica de Negocios aprenderás a entender mercados, clientes y negocios a partir de los datos y a transformar esa información en decisiones que impulsen crecimiento y rentabilidad. La formación integra mercadotecnia, analítica, inteligencia de mercados, fundamentos financieros, inteligencia artificial y tecnologías aplicadas.

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Professors of the School of Business

Departments:
Accounting, Finance and Economics
Departments:
Administration
Departments:
Administration
Departments:
Administration
Departments:
Accounting, Finance and Economics
Departments:
Accounting, Finance and Economics

Stories

Learn about the success stories of our graduates.

UDEM has allowed me to live new experiences on and off campus.”
I love this, I love the entrepreneurial life, it's a roller coaster of emotions,” he said.
I was one of the winners of the Chery contest, which led me to represent Mexico at the…
Con una carrera de más de 30 años Agustín Vizcayno Guerrero (LAE'75) empezó su carrera en…
Nuestro ExaUDEM Osvaldo Reyes Méndez (MDO'83) se ha desempeñado como docente, a…
Carlos Tamez Nevárez (MDO'10) se inició como abogado laboralista de un conglomerado de…
Raúl Ibarra Ramírez (LEC'03) siempre mostró un interés por la investigación y la docencia…
Fundadora de la Academia de Arte y Diseño Floral (ADAF), Bertha Patricia Velarde Chapa…
Eugenio Weigend (LEC’05) actualmente trabaja como Analista Senior en el Center for…

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Business / Stories /

Isanelly Cruz

archivo UDEM Credits: archivo UDEM

UDEM has allowed me to live new experiences on and off campus.”

My marketing career program began online, so it was different from the experience of other students, but that does not mean that my experience has not been rewarding, because I met many students from the business school and at the same time I managed to make new friends.

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Business / Stories /

Fernanda Sandoval

archivo UDEM Credits: archivo UDEM

I love this, I love the entrepreneurial life, it's a roller coaster of emotions,” he said.

The Ágora Poniente of the Roberto Garza Sada Center for Art, Architecture and Design hosted the panel entitled The journey of entrepreneurship, with the participation of alumni of the University of Monterrey, Fernanda Sandoval Pulice and Andrés Garza Fox, under the moderation of Stefan Krautwald, managing partner of Latin Leap.

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Business / Stories /

Carolina Barrera

Archivo UDEM Credits: Archivo UDEM

I was one of the winners of the Chery contest, which led me to represent Mexico at the 2024 Chery International User Summit in China."

A marketing student who, during her trip, explored the technological advances of the brand, participated in conferences, and got a close look at the manufacturing of the new models. 

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Business / Faculty /

Sonia Carolina González Maldonado

Archivo UDEM
Formación académica, Maestría en Administración de Empresas Universidad Yaan 2021-2023, icono-formacion-academica_0.png
Trayectoria profesional y docente, Coordinadora de programa LMI - LMEC Universidad de Monterrey, icono-trayectoria-profesional_0_17.png

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The Master in Business Management (MBM) will provide you with skills, knowledge, and tools to formulate and implement business practices that contribute to the productivity and competitiveness of organizations, as well as evaluate the conditions of the business environment to identify opportunities for innovation and entrepreneurship, and methodologies to execute them agilely.

Live an experience abroad

Have an academic experience abroad for a summer, a semester or a year.

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Are you an international student?

Discover the programs that UDEM has for you.

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Professors of the School of Business

Departments:
Accounting, Finance and Economics
Departments:
Administration
Departments:
Administration
Departments:
Administration
Departments:
Accounting, Finance and Economics
Departments:
Accounting, Finance and Economics

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Business / Faculty /

Ana Cristina Treviño Hernández

Archivo UDEM
Academic background, Doctorado en EducaciónUniversidad de Monterrey(en proceso 2025) , icono-formacion-academica_0_17.png
Professional and teaching career, Ana Cristina cuenta con una extensa trayectoria en marketing, pedagogía y educación. Ha logrado con éxito desarrollar varios emprendimientos, destacán, icono-trayectoria-profesional_0_17.png

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Business / Faculty /

José Carlos Sánchez Machuca

José Sánchez director de carrera Administración de Empresas
Formación académica, Certificate in School Management and Leadership Harvard Business School (HBX) 2019, icono-formacion-academica_0.png
Trayectoria profesional y docente, Universidad de Monterrey Director del programa académico de Licenciatura en Dirección Estratégica del Capital Humano (LDC) y de Licenciatura en Dir, icono-trayectoria-profesional_0.png
Distinciones y premios, Premio Pro Magistro Roberto Garza Sada 2015 Universidad de Monterrey, icono-distinciones-premios_0.png
Presencia en congresos, Sánchez, J. C. y García, M. (2017) La locura de servir. [Ponencia] 6° Foro Internacional de Asuntos Estudiantiles (FIDAE). NASPA. Monterrey, México, icono-presencia-congresos_0.png

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Business / Faculty /

William Henry Steinwascher Sacio

Formación académica, Doctorate in Administrative Sciences Monterrey Institute of Technology and Higher Studies 2002-2007, icono-formacion-academica_0.png

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Through the Bachelor of Economics (LEC) program you will learn to master the economic theory and its applications in the private, public, and social sectors that lead to the improvement of their milieu and environment with ethical and social responsibility.

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Simulate curriculum

Check the courses you will take throughout your undergraduate program.
Download example

Live an experience abroad

Have an academic experience abroad for a summer, a semester or a year.

See more

Are you an international student?

Discover the programs that UDEM has for you.

See more

Professors of the School of Business

Departments:
Administration
Departments:
Accounting, Finance and Economics
Departments:
Accounting, Finance and Economics
Departments:
Administration
Departments:
Accounting, Finance and Economics
Departments:
Accounting, Finance and Economics

Stories

Learn about the success stories of our graduates.

UDEM has allowed me to live new experiences on and off campus.”
I love this, I love the entrepreneurial life, it's a roller coaster of emotions,” he said.
I was one of the winners of the Chery contest, which led me to represent Mexico at the…
Con una carrera de más de 30 años Agustín Vizcayno Guerrero (LAE'75) empezó su carrera en…
Nuestro ExaUDEM Osvaldo Reyes Méndez (MDO'83) se ha desempeñado como docente, a…
Carlos Tamez Nevárez (MDO'10) se inició como abogado laboralista de un conglomerado de…
Raúl Ibarra Ramírez (LEC'03) siempre mostró un interés por la investigación y la docencia…
Fundadora de la Academia de Arte y Diseño Floral (ADAF), Bertha Patricia Velarde Chapa…
Eugenio Weigend (LEC’05) actualmente trabaja como Analista Senior en el Center for…

Contact us

We are waiting for you at UDEM

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