Description
When pursuing the undergraduate program in Marketing and Strategy (LMEC), you will prepare marketing and business proposals in a structured, planned, and justified manner for their adequate implementation in companies or institutions. You will develop and implement strategic business messages that meet an organization’s communication needs. You will work with interdisciplinary teams in research, communication, and design areas to create appropriate market solutions.
Objective
The Bachelor’s Degree in Marketing and Creative Strategy aims to develop ethical and competitive professionals in the build up of comprehensive marketing communication strategies, based on market knowledge that organizations demand. In addition, it seeks to prepare professionals oriented towards problem solving, with a creative approach, and skilled in handling technological tools and advanced digital platforms.
The Marketing and Creative Strategy Graduate is able to understand the language of business and graphic design to create messages of great visual impact aimed at specific audiences; an effective leader in strategic creativity projects.
Student Learning Outcomes
- You will prepare marketing and business proposals in a well-planned, structured, justified way for their appropriate implementation in companies and institutions.
- You will develop and implement business-based strategic messages that satisfy the organization’s communication needs.
- You will work with interdisciplinary teams in the research, communication, and design areas to create market-appropriate solutions.
Bachelor of Marketing and Creative Strategy. Recognition of Official Validity of Studies (RVOE) granted by the Mexican Secretariat of Public Education in accordance with agreement 20160430 dated September 2, 2016. Effective as of December 2015.
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As a future Marketing and Creative Strategy Graduate you’ll…
- Digital and interactive marketing
- Brand creation and development
- Customer Engagement
- Marketing Innovation
- Advertising campaigns
- Content Marketing
- Consumer insight
- Creative leadership
- Customer Brand Experience
- Ethnographic studies
- Entrepreneurship in marketing
- Product Category Management
- Consultancy
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