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Bachelor of International Marketing

Identify and analyze consumer needs and create innovative market strategies.
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Description

Through the Bachelor of International Marketing (LMI) program, you will become a professional who is an expert in analytics, planning, and management of the digital strategy, capable of gaining consumer insights, thus creating value for the company and consumers.

You will use digital marketing and big data to commercialize within an international context and one of your aims will be to change the way of doing business. 

Quick Facts
AACSB

The program is accredited by the Association to Advance Collegiate Schools of Business.

Double degree

LMI offers you double-degree options with renowned universities.

Ceneval

This program is part of the EGEL (Ceneval) Registry of Excellence in Marketing.

CACECA

Accredited by the Consejo de Acreditación en la Enseñanza de la Contaduría y Administración (Accrediting Council for the Teaching of Accounting and Administration)

Faculty

All of our faculty members are specialized in Marketing.

Objective

To train and educate professionals who are competitive in the development of comprehensive marketing strategies that generate shared value and respond to the technological dynamic of the global market environment so that they can design, execute, and evaluate innovative strategies in real time, by focusing on the business, consumer, trade, advertising, and public relations.

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Admission profile

As a candidate to pursue this program, you should...

  • Choose between alternatives and courses of action, based on advocated criteria and within the framework of a life project. 
  • Use information and communication technologies to obtain information and express ideas. 
  • Acknowledge that the respect of differences is a principle for integration and interaction in local, national, and international contexts. 
  • Adopt a constructive attitude that is consistent with the knowledge and skills that you have, within different work teams.

Graduate profile

Upon completion of this degree program, students will have developed the following knowledge:

  • Of how to build creative comprehensive marketing strategies. 
  • Of the use of qualitative and quantitative research techniques for the preparation of market studies. 
  • Of the application of positioning and brand management strategies. 
  • Command of Big Data analysis technologies. 
  • Of how to support with financial foundations the generated value implied by the marketing strategy.
  • Of how to highlight and apply techniques for the design of differentiated value offers. 
  • Of how to structure sales strategies and distribution channel management that have an influence on value creation.

Upon completion of this degree program, students will have developed the following skills:

  • You will identify market insights and map customer journey. 
  • Designing distribution and sales strategies that maximize benefits for members of the value chain. 
  • Making prompt decisions based on the analysis of international marketing. 
  • Evaluating the success of market strategies through specialized metrics and acting in accordance with the outcomes of said strategies. 
  • You will integrate your on-the-job experience and attitude of service into the work environment, in a socially responsible manner.
  • Generating business opportunities and good financial management. 
  • Making prompt decisions based on marketing analytics. 
  • Managing projects, strategies, and people. 
  • Generating value proposals that respond to market needs.

Upon completion of this degree program, students will have developed the following attitudes:

  • Open attitude to facilitate the identification of market sensitivities.
  • Empathy to favor public relations. 
  • Proactivity for continuous learning and the application and development of market trends. 
  • Responsible commitment (to quality and the environment).
  • Social participation.

Field of work

As an LMI, you will have a wide and prestigious field of work in which to develop a career, either in the entrepreneurial sector, in the market of goods and services at the world level, or in the different areas of the profession – sales, advertising, strategic planning, market research, and product development in commercial, service, and industrial enterprises. Furthermore, you can also create your own marketing agency.

  • Marketing director 
  • Analytics strategist 
  • Market and trend researcher 
  • Brand and experience strategist 
  • Public relations director 
  • Product developer 
  • Advertising director and advertising campaign director 
  • International marketing strategist
  • Market Intelligence and marketing director
  • Marketing consultant 

Live an experience abroad

Have an academic experience abroad for a summer, a semester or a year.

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Are you an international student?

Discover the programs that UDEM has for you.

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Professors of the School of Business

Departments:
Accounting, Finance and Economics
Departments:
Accounting, Finance and Economics
Departments:
Administration
Departments:
Administration
Departments:
Administration
Departments:
Administration
Departments:
Administration

Stories

Learn about the success stories of our graduates.

Con una carrera de más de 30 años Agustín Vizcayno Guerrero (LAE'75) empezó su carrera en…
Nuestro ExaUDEM Osvaldo Reyes Méndez (MDO'83) se ha desempeñado como docente, a nivel…
Carlos Tamez Nevárez (MDO'10) se inició como abogado laboralista de un conglomerado de…
Raúl Ibarra Ramírez (LEC'03) siempre mostró un interés por la investigación y la docencia…
Fundadora de la Academia de Arte y Diseño Floral (ADAF), Bertha Patricia Velarde Chapa (…
Eugenio Weigend (LEC’05) actualmente trabaja como Analista Senior en el Center for…
Elizabeth Quintana García (LRH'16) es la fundadora de Lola Liché, un negocio de bolsas…
Melissa Quiroz (LRH'05), actualmente vive en Londres, y desde hace tres años decidió…
Itziar Santos Diego (LRH'06), preside la fundación MasFe, desde más de cinco años, que se…

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