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Specialty in Marketing and Commercialization Strategies

Contribute to commercial success: Helps organizations understand their markets and customers to provide them with the experiences and solutions they need.
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In the Specialization in Marketing and Commercialization Strategies (EMCO) you will develop skills and knowledge to understand the needs of markets, customers and consumers to offer them products and services, develop channels and shopping experiences and formulate appropriate communication, marketing and commercialization strategies.

In addition, this program allows you to accredit subjects of the master's degree programs in administration and management of the School of Business of the UDEM.

Quick Facts

We are part of the 5% of Business Schools worldwide that hold this accreditation.


Of our teachers are members of the Sistema Nacional de Investigadores (SNI).


This specialty allows you to revalidate subjects of the UDEM's MBA.


You will be trained as a competent professional for the management and intervention in all areas of marketing and commercialization; you will apply a set of updated tools and methodologies necessary for the explanation and understanding of consumer phenomena, as well as training to carry out sales operations with a broad global vision, contributing to commercial success, the development of the environment and society.

Student Learning Outcomes:

  • You will efficiently communicate experiences of value to clients and consumers.
  • You will appropriately evaluate the commercial situation and performance of products and services.
  • You will formulate and implement marketing and commercialization strategies.
  • Propose and validate new products, services and customer experiences.

Admission profile

  • Hold an undergraduate degree.
  • Have at least two years of work experience, beginning after having obtained the bachelor's degree.

Graduate profile

Upon completion of the specialty you will have developed the following knowledge:

  • Commercial and market strategies to create competitive competencies.
  • Techniques and methodologies for commercial management.
  • Methodologies and tools for innovation and agile entrepreneurship of products and services.
  • Commercial and market information gathering and analysis skills.

Upon completion of the specialty you will have developed the following skills:

  • Systemic and analytical-critical thinking in business and commercial context.
  • Ability to develop and innovate in products, services and consumer experiences.
  • Correct use of tools and methodologies for market and consumer analysis and interpretation.

Upon completion of the specialty you will have developed the following attitudes:

  • Proactive and agile towards problem solving and organizational transformation.
  • Make decisions based on methodologies, data analysis and facts.
  • Responsible, ethical and sensitive to the environment and the community.
  • Leader, negotiator and empathetic in decision making and management of business relationships.

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Tuition calculator

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Consult the courses that you will take in the Specialty in Marketing and Commercialization Strategies.

*The order presented may change.

1st four-months
  • Marketing
  • Innovation and entrepreneurship
  • Quantitative methods for business
2nd four-months
  • Market research
  • Consumer experience and behavior.
3rd four-months
  • The sales process and its management
  • Development of new products, services and innovative business models.
  • Elective
Elective Subjects
  • Financial innovation
  • Integrated marketing communication
  • Customer management strategies
  • Digital marketing and e-commerce
  • Neurosciences applied to marketing
  • Strategic management

Professors of the School of Business

Accounting, Finance and Economics
Accounting, Finance and Economics


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