Doctor of Administrative Sciences
EGADE Business School - Instituto Tecnológico y de Estudios Superiores de Monterrey
2016
Master of Science with a Specialty in Quality Systems Engineering
Instituto Tecnológico y de Estudios Superiores de Monterrey. Campus Monterrey
2003
Bachelor of Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey. Campus Monterrey
1996
Universidad de Monterrey
Director of the Undergraduate Degree Program in International Marketing
2012-2016
EGADE Business School – Instituto Tecnológico y de Estudios Superiores de Monterrey
Associate researcher and consultant at the Centro de Integración de Valor Económico y Social
2010-2012
Strategic Marketing Consulting
Consultant. Projects at:
- Cuauhtémoc Moctezuma-Heineken México
- Whirlpool
- CEMEX Mexico
- EGADE Business School
- Universidad Metropolitana de Monterrey (Plenus)
- Universidad de Monterrey
2006-2009
Instituto Tecnológico y de Estudios Superiores de Monterrey
- Director of Market Planning (2005-2006)
- Director of Advertising (2004-2005)
- Director of Market Intelligence (2000 – 2003)
2000-2006
Grupo IMSA. Enertec, Mexico (LTH)
Market Intelligence
1998-2000
Megamarketing de México
Market research
1997-1998
British American Tobacco (Cigarrera La Moderna)
Market research
1996
Beta Gamma Sigma Award – Founding Member Mexico Chapter – Life member
BETA GAMMA SIGMA-The International Business Honor Society
2016
Adalberto Sada Viesca Award
Universidad de Monterrey
2016 and 2017
Alvarez-Milán, A., Felix, R., Rauschnabel, P. A., & Hinsch, C. (2018). Strategic customer engagement marketing: A decision making framework. Journal of Business Research, 92, 61-70. https://doi.org/10.1016/j.jbusres.2018.07.017
Alvarez-Milán, A., Felix, R. (2017). Strategic Customer Engagement: A Decision-Making Framework. In Better Marketing for a Better World-2017 AMA Conference Proceedings, Chandy, R., Inman, J., Moorman, C. eds. Chicago, Illinois. American Marketing Association, Vol 28, C26-27. ISSN: 1054-0806 / ISBN: 0-87757-361-1
Alvarez-Milán, A. (2016). Building Customer Engagement in an Emergent Economy: A Managerial Perspective of Consumer-Brand Relationship. PROQUEST
Alvarez, A. (2016). ACACIA 2018. [Congress]. Academia de Ciencias Administrativas A.C. (Academy of Administrative Sciences) Hermosillo, Sonora.
Alvarez, A. (2017). [Congress]. Winter American Marketing Association (AMA) Conference. Florida, USA.
Alvarez, A. (2016). [Congress]. Consejo Latinoamericano de Escuelas de Administración (Latin American Council of Administration Schools) Medellín, Colombia.
Alvarez, A. (2016). [Congress]. Interdisciplinary Conference on Entrepreneurship and Innovation. G-Forum 2016. Leipzig, Germany.
Alvarez, A. (2015). [Congress]. Congreso de Investigación y Desarrollo del Tecnológico de Monterrey (Congress on Research and Development of the Tecnológico de Monterrey), Mexico.
Alvarez, A. (2015). [Congress]. Consejo Latinoamericano de Escuelas de Administración (Latin American Council of Administration Schools) Doctoral Conference. CLADEA 2014 Congress. Barcelona, Spain.
American Marketing Association (AMA)
Association for Consumer Research (ACR)
Asociación Iberoamericana de Marketing (AIM – Ibero-American Marketing Association)
Proofreader and editor of research papers at:
- 2018 Winter American Marketing Association (AMA) Conference. New Orleans
- International Journal of Technology Marketing 2017
- CLADEA 2017. Consejo Latinoamericano de Escuelas de Administración (Latin American Council of Administration Schools). San Bernardino, California